An Organization with Values

When we were asked to think of an organization that is good at displaying their values to the public, I was really confused at first.  What popular organizations just throw their values out there at you?  Then GE came to mind.  I remembered a few commercials of theirs that seemed to be a little different from the normal company's advertisements.  So I went to youtube to look up some commercials that might display some values that GE may have.  I came across a GE commercial that was labeled "Ecomagination line dance."  It was a pretty cool commerical where all these factory workers, scientists, business people, and just normal people started to line dance to "Good Time" by Alan Jackson.  Then at the end, it flashes the GE symbol and under it says, "Imagination at Work" which is sort of their slogan.  To me, this commercial really displayed some of GE's values.  It tried to show hard working people having a fun time.  This was even more reinforced by the actual song that says something like "work, work all week long......(other lyrics)..... having a good time."  GE is trying to portray the value of hard work, but also having a passion for that hard work and just having a fun time.  Somewhere in there it also mentions the word "ecomagination" which to me was trying to display the value of being an eco-friendly company.  Also the fact that they merge words with the word imagination or use the phrase "imagination at work" means that they value genuine ideas and uniqueness that can bring innovation.  The commercial portrays that the workers do more than go to a job everyday.  Its like they get to come to work and let their imaginations run wild, like they are kids again.  And I think most people try to find a job like the ones portrayed in the commercial; a job they don't feel is actually a job.  These are all things that not only GE values, but that a lot of average people value as well.  I think this commercial really displays some of GE's values, and maybe I'm just oblivious but it seems like that's really all the commercial is actually trying to do.  I think that's pretty interesting because most commercials try to sell some kind of product, but this commercial wasn't exactly trying to do just that.

And just in case you want to see it, the link to the commercial is: http://youtu.be/SxhbTkVhljI